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Amazon; SWOT Analysis
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This 3 page paper performs a SWOT analysis of Amazon.com, looking at the strengths and weakness of the company as well as the opportunities and threats that the company faces. The bibliography cites 6 sources.
Filename: TEAmazSWOT.rtf

Amazon’s Back-End Structure
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A 3 page paper examining the design and structure of Amazon’s back end, which underwent substantive change in 2001-2002. After adding Excelon Corp.’s ObjectStor database, Amazon greatly increased its ability to fulfill customers’ orders and provide them with current product information. Bibliography lists 4 sources.
Filename: KSitAmazBack.rtf

Amazon’s Value Chain
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This 3 page paper looks at Amazon.com and considers how aspects of Michael Porters ‘Value Chain’ can be seen in the company at different stages of the supply chain and in the support functions. The bibliography cites 4 sources.
Filename: TEamazval.rtf

AMC Case Study
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This 3 page paper considers the case of the Appalachian Mountain Club provided by the student. The case considers an holistic approach for the club to move forward and realise the goals it has planned, this includes bringing together the fragmented membership, increase communication and plan fund raising. The bibliography cites 1 source.
Filename: TEamc001.rtf