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Papers On Marketing & Consumer Behavior
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A CASE ANALYSIS OF KRISPY KREME DOUGHNUTS
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This 4-page paper offers an analysis of the Krispy Kreme Doughnut business model, expanding the company from a niche-only product offering into a national, widely-available product. The paper also determines if this was the right strategy for the product. Bibliography lists 3 sources.
Filename: MTkrikre.rtf

A Critical Analysis of Eric Schlosser's “Fast Food Nation: The Dark Side of the All-American Meal”
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A 9 page overview of Schlosser's examination of the fast food industry. The author provides a general overview of Schlosser's premises and reviews Chapter 2 of the book in considerable detail. No additional sources are listed.
Filename: PPfastF2.rtf

A Dream Vacation to Hawaii
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A 5 page research paper that outlines this writer's dream vacation. The writer discusses Hawaii's climate and landscape, where the writer might stay while on vacation, and the activities available in this tropical paradise. Bibliography lists 6 sources.
Filename: khvachaw.rtf

A Feasibility Study into Opening an Amusement Centre
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This 18 page paper is a feasibility study into opening an amusement arcade. The writer looks at writing and using a questionnaire to ascertain what the potential customers want, and if there is a gap in the market. A proposal is developed using the 4 P’s, and the wider environment is examined with the use of a PEST analysis. The financial viability is laid out, including a break even analysis. The bibliography cites 9 sources.
Filename: TEsoltma.rtf


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