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Papers On Miscellaneous Issues In Business
Page 27 of 540
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Advertising - GEICO And AFLAC
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A 5 page paper that discusses advertising strategies of the two companies. How successful has GEICO's gecko been and how successful has AFLAC's duck been? Did the icons increase sales? Both have branded themselves to these images. One author said that great brands have personality and GEICO has personality. AFLAC's duck is so popular, the company had to establish rules for its use. These are the issues this essay discusses. Limited data are reported to justify conclusions. Bibliography lists 9 sources.
Filename: PGgcoaf.rtf
Aetna Inc. Analysis
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A 7 page paper. Aetna Inc. is one of the leading health care providers in the nation offering a vast array of health care products. This essay offers an overview of the company, including the many steps Aetna has taken to improve its efficiency. A change in focus and emphasis and different marketing campaigns are two of the strategies used by Aetna. This discussion relates to the company's internal environment. The writer also discusses the external environment in terms of the health care industry. Finally, recommendations are made for Aetna to improve its position in the market. Bibliography lists 10 sources.
Filename: PGaetn.rtf
After World War II
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5 pages. Since the end of World War II there have been many changes within the business environment, the structure of our society and the ways industry deals with their employees. There have been changes with the family unit, the educational institutions and the work environment as well. Changes in corporate structure and downsizing are more prevalent and much work is being moved out of the country. Many of these changes have affected the people within the organization and the human resource profession and will continue to do so. Bibliography lists 5 sources.
Filename: JAhrwwii.rtf
Age Discrimination
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5 pages in length. Age discrimination has become more than a minor inconvenience throughout the twentieth century; indeed, the issue has become such a hot potato within the workplace that laws have been forced into existence as a means by which to address the problem. In order to help protect those who stand to be singled out and let go because of the unfairness of ageism, the Age Discrimination in Employment Act (ADEA) was designed with the older employee in mind. The issue at hand is that companies are not willing to look beyond their aging workforce, choosing instead to push them out of the technological loop rather than attempting to incorporate them as valuable assets. The writer discusses the ADEA's influence upon age discrimination in the workplace. Bibliography lists 5 sources.
Filename: TLCdiscr.wps
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