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Stephen Toulmin's Contribution to Rhetoric Theory
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This 6 page paper provides an overview of the application of Stephe Toulmin's principles and their application to the development of rhetoric theory. This paper considers his methods and the uses of his argumentaiton and also considers the prior societal events that led to his theory. This paper includes a view of past theorists who influenced Toulmin. Bibliography lists 6 sources.
Filename: MHrheTou.wps

Stuart Hall: Encoding/Decoding
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This 5 page paper explains Stuart Hall's theories of encoding and decoding of communications, and uses this model to analyze the Geico gecko advertising campaign. Bibliography lists 1 source.
Filename: HVGGecko.rtf

Symbolic Convergence Theory
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This 10 page report discusses Symbolic Convergence Theory (SCT) or “fantasy theme theory” and its many components. Explanation of the theory, its ramifications, and a literature review are included. Bibliography lists 7 sources.
Filename: BWborman.rtf

Tailored Communication in Health Care
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A 15 page overview of the importance of effective communication in health care emphasizing that misunderstandings can not only be costly but also potentially deadly. Stresses that in many cases information must be tailored to meet a patient's cultural or educational background. Bibliography lists 15 sources.
Filename: Hlthcomm.wps